Integrated Digital TV.
Like the internet, iDTV is a response to a growing demand from users. This "new generation" television, with some models already in the shops, will offer interactive features such as an electronic TV guide, digital video recorder, participation in certain TV games etc. as well as Freeview television in the UK.
With iDTV, users can also use their telephone line to access services such as video on demand, local news, e-shopping, surfing and sending or receiving e-mails via the television.